When building Randstad, Frits Goldschmeding asked himself what the strategy of his company should be based on.
The underlying question was which view of people and society formed the basis of this strategy. In his view, it was therefore not only about the question of how the company stood in relation to groups such as clients, government, trade unions and competitors. It was also about pricing, dividend, dismissal, and government policies. The underlying and most existential question was what underpins the vision of the strategy, groups and the aforementioned policy in the various areas.
Goldschmeding drew inspiration from the sciences, including philosophy, economics and theology, and described the leads for what he calls “the company’s DNA” in the annual reports from the second half of the 1970s, the 1980s and early 1990s. To date, these form the basis for both Randstad’s DNA and the Goldschmeding Foundation for People, Work and Economy.
Know, serve and trust form the elaboration of the ethical aspect of things in which love plays a part.
The company is seen as a partnership in which the simultaneous representation of the interests of those directly and indirectly involved guarantees the continuity of the company.
Despite human imperfection, those involved are expected to strive for perfection in their actions