Frits Goldschmeding founded the Goldschmeding Foundation to perpetuate the contribution he has made to society. This contribution consists of the deployment of financial resources, advice to the beneficiary projects and ideas. Frits Goldschmeding used the principles of this philosophy in the construction of Randstad and they also form the starting points of the Foundation.

Bicycle Frits


When building Randstad, Frits Goldschmeding asked himself what the strategy of his company should be based on.
The underlying question was which view of people and society formed the basis of this strategy. In his view, it was therefore not only about the question of how the company stood in relation to groups such as clients, government, trade unions and competitors. It was also about pricing, dividend, dismissal, and government policies. The underlying and most existential question was what underpins the vision of the strategy, groups and the aforementioned policy in the various areas.


Goldschmeding: history people-work-economy


Goldschmeding drew inspiration from the sciences, including philosophy, economics and theology, and described the leads for what he calls “the company’s DNA” in the annual reports from the second half of the 1970s, the 1980s and early 1990s. To date, these form the basis for both Randstad’s DNA and the Goldschmeding Foundation for People, Work and Economy.



Our principles


Know, serve and trust form the elaboration of the ethical aspect of things in which love plays a part.


The company is seen as a partnership in which the simultaneous representation of the interests of those directly and indirectly involved guarantees the continuity of the company.


Despite human imperfection, those involved are expected to strive for perfection in their actions

The 'Blauwe Boekje'
Know Serve Trust